MOLECULE NOIR

THE BRIEF
The project focuses on creating a cohesive brand name, identity, tone of voice, and packaging for Afet’s Chocolate Bars, aligned with Unilever’s audience insights and values, and adaptable across multiple flavors.

THE APPROACH
Grounded in the science of nostalgia, this concept translates memory into a contemporary design language—balancing engineered precision with emotional resonance to create something both familiar and forward-looking.